Sound Shark Covers CES 2017 with BeTerrific Media

Sound Shark Audio once again showcased its unique parabolic microphone at the Consumer Electronics Show (CES) in Las Vegas, NV, January 5-8, 2017. This year, we partnered with Emmy-winning videographer and BeTerrific CEO Michael Artsisto to conduct live interviews with key change-makers. We also captured demo videos on the CES floor, demonstrating the power of the Shark Sound parabolic microphone to capture clear audio from long distances even in the most challenging of settings.

Artsis and BeTerrific Media selected Sound Shark for its superior ability to capture sound in noisy environments without cables or attached mics. Sound Shark microphones reject ambient noise better than shotgun mics, allowing video professionals to work in locations with high ambient noise, such as a convention center.

The location of the BeTerrific mobile studio was too noisy to use the Sound Shark as the primary mic, but it made a great backup when the interviewee lost their head-worn microphone, which happened several times.

In addition, the Sound Shark allowed on-floor interviews to be conducted and Artsis to stream while roaming the convention floor, without worrying about tripping over microphone cables.

Michael summed it up nicely for us in BeTerrific interview.